Security shouldn’t be an upsell
Your first enterprise customer asks for SSO. Their security questionnaire asks about SCIM. On Authalla both are already in your plan, so winning the deal doesn’t change your auth bill. You pay for monthly active users, and that’s the whole bill.
Every account starts with a three-month free trial of the whole product, then moves to a plan.
Trial
€0for 3 months
The whole product, no user limit. Then pick a plan.
Email support from the founders — best effort.
Growth
€99/month
Up to 10,000 monthly active users
Direct line to the people who built it — email and phone.
Scale
€199/month
Up to 20,000 monthly active users
Direct line to the people who built it — email and phone.
Enterprise
Custom
Over 20,000 monthly active users
Direct line to the people who built it — email and phone.
- No per-connection fees
- Enterprise SSO and SCIM for every business customer you sign. Your tenth enterprise customer costs what your first did: nothing extra.
- No add-ons
- Your own domain, your own branding, passkeys and the Management API are in the plan from day one, not lines on the invoice.
- One number to forecast
- You pay by monthly active users, a figure your analytics already shows. The number on this page is the number on the invoice.
- The builders on the phone
- Every paid plan gets a direct line, email and phone, to the two founders who built it. No ticket queue in between.
Every product feature is in every plan and in the trial. Support is the only difference between tiers, and all of it runs EU-owned, EU-operated and EU-hosted.
Weighing us against someone specific? The head-to-head comparisons are sourced and dated.
Seven vendors priced for the same scenario
10,000 monthly active users · passkeys · your own domain · no vendor branding · 3 enterprise SSO connections
| Vendor | Per month | How it adds up |
|---|---|---|
| Stytch | $0 | Free up to 10,000 MAU including 5 SSO/SCIM connections. Removing Stytch branding is a $99 one-off.Stytch vs Authalla, in full |
| ZITADEL | $100 | Pro, $100/month for 25,000 daily active users summed over the month — a different metric from MAU, so this is not directly comparable. Overage rates are not published.ZITADEL vs Authalla, in full |
| Authalla | €99 | Growth. Everything above is included, and so is everything else we make. |
| Clerk | $175 | Pro at $25/month for passkeys and branding removal, plus $75/month for each enterprise SSO connection beyond the first.Clerk vs Authalla, in full |
| Hanko | $176 | Pro at $29/month plus $49/month per SAML connection. No SCIM found.Hanko vs Authalla, in full |
| WorkOS | $474 | Authentication is free to 1M users, then $125/month per SSO connection and $99/month for a custom domain.WorkOS vs Authalla, in full |
| Auth0 | $2,100 | B2C paid plans exclude enterprise connections entirely, so this scenario needs the B2B plan: $2,100/month at 10,000 MAU with 3 connections included.Auth0 vs Authalla, in full |
We are not the cheapest, and we are not going to pretend otherwise — in this scenario Stytch is free and ZITADEL comes in under us. What we do claim is this: nothing is gated, there are no per-connection fees, and we do not bill you on a metric we invented. The number on the page is the number.
Price is one line of the argument. Ownership, where your users’ data sits, whether a password exists in the product at all and what each vendor gates behind a fee are on the head-to-head comparisons, one per vendor. How this scenario was built, and what each bill is made of, is in What auth actually costs at 10,000 users.
Each figure is from that vendor’s own public pricing page, checked 20 September 2026, and is our reading of it for this one scenario. Prices and packaging change — follow the links and check. Amounts are shown in each vendor’s own currency and are not converted.
Try it free for three months
Every feature, no user limit, then pick a plan. Or connect the MCP server and let your agent set it up.